Not Coffee.

At the heart of Not Coffee: 3g of hydrolyzed marine collagen peptides per cup. Sourced from marine origins for better bioavailability and absorption by the body.

Combined with 100mg of Vitamin C (125% of reference intake), which contributes to normal collagen formation, and functional Lion's Mane and Reishi mushrooms for steady, caffeine-free energy.

A coffee alternative designed as a ritual: gourmet and functional, to be enjoyed anywhere with the Mōushi cup.

Less than 2€ per cup. Your favorite coffee shop is starting to worry. And yes, we even thought about the cup.

Format

390G

SERVINGS

30 x 13g

Price

€69

A ritual. A complete routine.

All the benefits, without multiplying products.

Monthly cost
Instant coffee × €25
Marine collagen €35
Lion's Mane €35
Reishi €25
Vitamin C €20
Total monthly cost €69 €140

Upgrade your morning routine.

Classic coffee
Gourmet taste
×
Joint support
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Enhanced skin elasticity
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Stable energy
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Immune Support
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Mental Clarity
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The Daily Act

A gesture, a break, lasting support.

01

Dosage

Add 2 scoops to your cup.

02

Pour

Add hot or cold water or milk of your choice.

03

Enjoy

Mix and enjoy your Ritual.

For a hot preparation, prefer a temperature between 60 and 80 °C to preserve the qualities of the ingredients. 1 to 2 Rituals per day are recommended to fully enjoy the Mōushi experience.

Zero caffeine. Zero added sugar.
Zero artificial flavors.

The ritual in pictures

Cup MŌUSHI studio
Doypack Not Coffee en voyage
Café et vinyle
Cup MŌUSHI à vélo
Doypack dans le panier
Café glacé en ville
Rituel beauté
Moment musique
Cup en mode sport
Soin et lecture
Pause au bureau
Cups MŌUSHI

FAQ

Frequently asked questions.

Product

We grew up in a culture of overstimulation. Mōushi was born from a different intention: to bring back the pleasure of ritual, with a gentler, steadier energy — free of the spikes and crashes caffeine brings.

Not Coffee draws on the comforting taste of coffee, with a rich, rounded texture. A familiar experience, reimagined without caffeine.

Not Coffee can be enjoyed at any time of day. One to two cups a day is generally ideal to weave the ritual into your routine.

No. The formula was developed to deliver a rich, balanced experience, with no aftertaste of marine collagen.

No. Not Coffee is completely free of caffeine and added sugar.

No. Our formula contains marine collagen peptides, so it isn't suitable for a vegan diet. It also contains roasted barley — a grain that naturally contains gluten — so it isn't suitable for anyone following a strict gluten-free diet.

Absolutely not. We use only functional mushrooms, traditionally valued for their natural properties and with no hallucinogenic effect whatsoever.

As a precaution, we recommend that pregnant or breastfeeding women consult their healthcare professional before consuming.

Orders

Orders are prepared with care and shipped as quickly as possible. Once your order ships, you'll receive a confirmation email with tracking details.

Yes. You have 14 days from receiving your order to exercise your right of withdrawal. Products must be returned unopened and in their original condition. Return shipping costs are the customer's responsibility.

If your order is incomplete, damaged, or you have any question at all, reach out to our customer care. We'll do whatever it takes to resolve it as quickly as possible.

Brand

Because we don't believe energy has to mean overstimulation. Mōushi was born from the desire to create a ritual that's good for body and mind alike — blending gentle energy, beauty from within, and the pleasure of a comforting drink.

Mōushi was never designed as a simple coffee substitute. We created a ritual that brings together gentle energy, beauty from within, and carefully selected functional ingredients — to support everyday life without compromise.

Every ingredient was chosen for a specific reason. Our approach rests on the idea that a daily ritual can be comforting, good for the body, and fit naturally into a balanced lifestyle.